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Case Study
Holland Alexander

Holland Alexander

Holland Alexander wanted to create a pocket guide for Venturefest East Midlands 2015, allowing delegates to have all the information on the website contained, in a simple easy to use format. They wanted to give attendees the opportunity to really engage with the event, before, during and after the event, and also allow them to get the most from networking by having fellow attendee’s information at their fingertips.

Holland Alexander UK Limited is a leading marketing and event management company founded in Leicester in 2005. The company offers a full house of event planning and delivery expertise, saving time and budget for several organisations. Their events are designed to create maximum impact, experience and connectivity with the client, brand and message. Holland Alexander’s clients include several corporation, associations, and universities in the UK.

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The Issue

Holland Alexander wanted to meet their client’s objective by creating a pocket guide that contained all useful information about the event in one place. The planning team wanted a system that was easy to use and could maximise delegate experience. They were eagerly looking for a simple solution that could provide a good customer journey and a strong engaging opportunity before, during and after the event.

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Why CrowdCompass

The organisers chose CrowdCompass as they were impressed with the apps native ability and that CrowdCompass offered more features than other app providers. CrowdCompass came highly recommended via their peers. The integration with Cvent’s event platform was also a key factor in signing up CrowdCompass, as the organisers wanted to have everything on one platform giving them a more seamless planning experience. It gave the organisers more control of their event and saved time and money for the organisers.

Beyond the printed program


The app, billed as ‘Your pocket companion for Venturefest East Midlands’, allowed attendees to view the agenda, as well as create their own personalised schedule, which contained a synopsis of sessions and speakers profiles and details. Information on all exhibitors was also contained within the app, giving attendees the opportunity to view their offers and locate stands. Users were able to create notes, within the app, with reminders to follow post event. There was also the opportunity for attendees to book rooms for one-to-one meetings prior to the event.

Spreading the word

Most loved Features

One of the most exciting features used in the app, was for the voting in the Next Generation Competition. Throughout the day delegates were encouraged to vote for the winners through the CrowdCompass app. The competition was only published through the app which helped encourage attendees to download it. Other features loved by delegates were:

  • Agenda
  • Info – venue / event
  • Profiles on partners, exhibitors, speakers
  • Maps
  • Attendee profiles
  • Gamification: Voting
  • Social Media interaction

"We believe CrowdCompass met our objectives as it was the pocket guide we had set out to create. It could hold all the sections we wanted it to as well as a chat function in which our delegates were able to message each other. The app was very straightforward to use and set up, each section was contained so not to affect others whilst editing. It looked great from the user end and provided a good customer journey."

– Lily Davis, Team Operations and Events Manager, Holland Alexander
A success all around

The future

With an excited and engaged attendee base and significant paper savings, CrowdCompass met the Venturefest’s objectives as it became the pocket guide the organisers had set out to create. It contained all the features required as well as a chat function which the delegates utilised to message each other throughout the event. All these features were available and utilised whilst being an easy to use system, which the client felt was one of the main benefits of working with CrowdCompass.

Holland Alexander App

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