The Issue
AAMC hosts over 85 events each year that offer healthcare education to the medical workforce with the goal of inspiring professionals to care for the public. Peer-to-peer interactions and idea-sharing are vital components that help drive the success of these meetings, and while AAMC used Cvent’s registration tool and free apps for their events, their planning team recognized the need to substantially improve their attendees’ onsite experience with more engagement.
Technology had greatly improved AAMC’s planning processes, so Alex Chirico, a certified meeting planner with the association, decided to take their tech-adoption approach a step further. The team at AAMC understood that creating a unified brand is just as important as providing useful content and creating a memorable experience, so they looked to a mobile event app that would effectively tie everything together in a single, accessible tool. With the help of CrowdCompass by Cvent, they centralized their data and developed an all-encompassing brand to meet the goals of their meetings and the association simultaneously.
Why CrowdCompass
The ability to customize each event, and stay on-brand, within the CrowdCompass app was a huge plus for the planners and stakeholders at AAMC. For small meetings and events, they could “customize graphics for individual meetings, so when you’re toggling into an event from within the app, you see consistent graphics onsite, in emails, in branding materials, and in the app itself,” Chirico explains. Individually branding smaller events creates a professional look with a more attendee-centric feel, and not the other way around. Features like push notifications, tips, and checklists helped attendees quickly become familiar with the new technology, and also increased engagement.
Larger AAMC events required the ability to automatically sync data from their website to the app. For meetings with thousands of sessions, the new design made the entire experience seamless.
Planners could enter information into the website and the agenda, and all the content synced directly to the mobile app. Once attendees downloaded the app, new events popped up automatically and made for easy access throughout the year. Event automation simplified everything, from registration to gathering feedback.
