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CrowdCompass Releases New eBook: "Mobile Apps: The New Event Essential"

Mobile app developer strives to help planners adopt mobile technology at their next event

McLean, VA – October 2, 2013Cvent (NYSE : CVT), , the world’s largest cloud-based provider of event management tools, meeting site selection and mobile apps for events, released a free eBook called "Mobile Apps: The New Event Essential" that provides meeting and event planners with a detailed guide on how to get started with mobile apps for their events and grow their organization’s strategy over time.

"Mobile technology is proving itself to be the wave of the future as it is significantly impacting the meetings industry today," said Eric Eden, vice president of marketing at Cvent. "We are excited to have the opportunity to help organizations learn how to get started with mobile apps for their events. Our mission is to help planners pull together the best business case for going mobile and demonstrate how an event app aligns with critical business objectives."

Cvent has released several other eBooks that can also be downloaded for free:

  • Social Media Power Plays for Events – Find out how to use social media to engage attendees and amplify the best parts of your event via social media
  • Event Marketing 2.0: How to Boost Attendance through Social Media – Offers practical advice on how to market and promote registration for your event on social media
  • Mobile App Marketing Playbook – Step-by-step guide for getting 80% of attendees to download your mobile event app

To download all three free eBooks please click here.

About CrowdCompass

New innovations. Improved products. Enhanced customer support options. Welcome to the future of event apps. CrowdCompass helps organizations make their conferences, meetings, conventions, and trade shows a lot more popular through the power of mobile event apps. We've developed more than 2,000 custom apps for events of all sizes and industries. In 2012, CrowdCompass was acquired by Cvent to deliver an all-in-one solution for corporate events. Check out our story below to see how we became the biggest mobile app developer in the event industry.

About Cvent

Cvent, Inc. (NYSE: CVT) is a leading cloud-based enterprise event management platform. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys. Cvent provides hotels with a targeted advertising platform designed to reach event planners looking for suitable venues. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit, or connect with us on Facebook, Twitter or LinkedIn.