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The Event Effect:

What’s Really on the Minds of Your Attendees?

2016 Benchmark Study:
A Look Inside the Mind of the Event Attendee

Edelman Intelligence and CrowdCompass developed a first -of- its- kind benchmark study to dive deeper into the mind of the event attendee to show you how to improve your events and increase satisfaction based on leading-edge data.

The full report provides an in-depth look at:

  • Over 1,000 individuals who have attended a professional conference in the past six months,
  • Over 100 participants who have attended at least 10 events in the past year, and
  • More than 300 event participants who have downloaded the event app at their last professional event.

What you’ll take away from this report:


Why professional development is the primary justification for attending events.


How in-person networking opportunities and interactive sessions are the biggest influences of positive onsite experiences.


Why mobile apps have a positive impact on the event experience.