2015 Benchmark study:
How Best-in-Class Event Marketers and Producers Are Using Mobile Apps to Drive Event Success
The Event Marketing Institute and CrowdCompass developed a groundbreaking benchmark study to quantify how event marketers and producers are using—and will use—mobile apps in the future.
The full report provides an in-depth look at why 3 out of 4 planners are using apps at their events today.
Planners are realizing instant cost savings with mobile apps – as much as 84% savings on printing alone.
Mobile app budgets are growing – the average increase is 21% in 2015.
88% of planners say that by 2016 apps will be critical to their attendees’ event experiences.
